Trademarks are limited to the particular field of commerce, and are not a blanket proscription on using the same name.
“MELBOURNE, Austrailia — Hermes is a god of communication and lies; commerce and thievery; craftiness and trickery. Some people equate him with Mercury whose eponymous planet challenges communication when it moves retrograde. Therefore, it may not be surprising that Hermes is now at the center of an imbroglio that pits corporate interests against an individual artist seeking to sell drawings of the gods. In an arena framed by international treaties, the First Amendment of the United States Constitution, and decades of copyright and trademark law, the crux of the matter is this: can the name of a god be trademarked or copyrighted, or is it not appropriate to limit the commercial applications of such names? “
Read the remainder at The Wild Hunt